Cake Electric Enduro Tours

CAKE partners with Olle Ohlsson and Skoj P Hoj to begin Electric Enduro Tours in Sweden

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– CAKE, the Swedish manufacturer of lightweight electric motorcycles, announced this week a partnership with Skoj P Hoj to offer electric enduro and off-road test rides and guided tours with CAKE’s Kalk& motorbikes. Until now, Olle Ohlsson, the Paris-Dakar and Enduro Race veteran and owner of Skoj P Hoj, has been running the tour activities with combustion engine motorcycles.

“Electric is the future! These bikes don’t disturb: there is nearly no noise, no pollution. And the ease of riding-with no clutching or changing gears -means that the addressable market is sky-high. It’s a whole new layer of business opportunity. We have had world-class athletes and beginners riding and with pre-set riding modes it means everyone has a blast,” remarks Olle Ohlsson, owner of Skoj P Hoj.

Skoj P Hoj, can take groups of five for half or full-day explorations, on the trails north of Stockholm. The bikes being used are all CAKE Kalk&s, street certified Enduro/Off-Road bikes.

“This is an amazing partnership. For the crowds to experience the magic of flying down a trail, in silence, is unreal. I would say that everyone who has tried is hooked. With a motorbike at 150 pounds and the ability to adjust performance in accordance with capability and experience, means that everyone can ride. The matters and absence of noise and pollution, together with the general aspects of sustainability, respect and responsibility, combined with excitement makes this a booster to grow the currently declining motorcycling space,” says CAKE founder and CEO, Stefan Ytterborn.

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